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Radio Definitions ...
Aircheck: Recorded copy of a broadcast, either digitally or on magnetic tape. Some stations will expect live airchecks - those are auditions.
Bed:A production element, usually instrumental music, but occasionally a continuous sound effect (like wind, for example) that is used as background for a commercial, promotional announcement, etc. A pre made bed is a bed that is used over and over again applying different voice over copy and talent.
Backsell: Refers to the DJ technique where the deejay announces the title and/or artist of the song just played.
Bumper: A pre -recorded audio element consisting of voice over and music or effects that acts as a transition between elements like two songs. Bumpers are quick - usually 10 seconds or under.
Bumper Sting: Bumpers which provide high humor for the purpose grabbing attention in a shocking but humorous fashion.
Call Sign/Letters: The official, legal name of a Radio station. For example: WABC or KOSL -FM
Cans: Industry term for Headphones. Experienced jocks will still call them cans although it's not a common term anymore. Most people call them phones now.
Copy: Written material such as a commercial, a promotional announcement, a public service announcement or any other worded information that will be read by Voice Talent. Many people still learning the biz will call this a script. Scripts are not copy.
Dead Air: The biggest mistake in radio - complete silence
Donut/Doughnut: Yes an essential food source for DJs but also terminolgy meaning to surround another message. Typically it's formula is content - sound bed - content. There's jingle donuts and voice donuts. Another voice, other than the beginning and end voice talks in the middle of the donut.
Drops: Sound bites lifted from movies, TV and other sources.
Image: Anything that creates a station image - sweeper, liner, bumper, call letters, jingle.. etc..
Imaging: Imaging is a general term for the type of sweepers or promos you produce. Imaging is how you position a Radio station within the marketplace. Imaging defines the station as a product so that the listener (consumer) knows what he/she will get when tuning in.
Jingle:Produced programming element which is usually produced by professional studio singers who sing DJ names or station positioning phrases. While not as popular today, some US oldies stations still prefer this style of imaging. Some stations will refer to sweepers as jingles however it is not the correct industry term to use for sweeper.
Liner: A written imaging phrase, sentence or sentences that are repeated over an intro of a record or during a break between songs and spots. Usually, Liners stand by themselves and are meant to communicate concise imaging.
AC/AAA: Adult Contemporary/Adult Album Alternative Voicing is up and bright, beds and styles are high impact but not intrusive like Rock or Mainstream.
ALTERNATIVE: Voice style is hard driving direct "rocky" but the bed or production style is more laid back and not so intrusive like Rock.
CHR: Contemporary Hit Radio (formerly Top 40): Voice style is direct and hard driving. Beds and production styles include dance rhythms, club mixes and techno beats.
CHURBAN: A hybrid Radio format which mixes CHR (Contemporary Hit Radio) with Urban (Hip Hop, R&B, etc.) . Voice style is the same as CHR. Bed and Production styles lean toward R&B hip -hop.
HURBAN: Hispanic Urban Mix - A genre type Invented by Clear Channel in 2004 - before then it was just Latino Urban. Voice style is the same as CHR. Bed and Production styles lean toward R&B hip -hop with an Hispanic flare.
MAINSTREAM: Voice style is upbeat with some stutters and lots of vocal effect like enormous deep voices and on -hold filters. Beds and styles are high impact tense attention -getters.
NC: New Country. Voice is up and bright with a country attitude. Beds and production styles reflect rock -a -billy styles.
NARRATIVE: The true test of the voice actor. This is dry voiced, involves character voicing and the ability to act.
NEWS/TALK: A very corporate style. The Voice is direct and professional with very few up and down peaks or effects. The production style is corporate, serious.
ROCK: Voice style is hard driving full of stutters echoes repeating phrases. Beds and production styles are hot and high energy full heavy impact tense sound effects.
SOFT AC: Voice style is smooth and flowing. Beds and production are very light and low impact.
OTR: Old Time Radio: Voice is cheery and bright! Beds and Production reflect 50s commercials.
Lead in/Lead out: A few seconds of silence at the beginning and end of voice work which allows for proper cross-fading. Typically they'll be about 1 to 2 seconds of silence.
Logo: Not a common term but is slang that's being used more and more with internet radio stations to mean the radio slogan. It's not encouraged to keep using this term.
Montage/Music Montage: Typically voicing in between snippits of songs to create a promo for a particular event. Montages are only encouraged for promotions since they can be long (30 - 90 seconds) and bring a listener out of their music enjoyment. A common mistake is for stations to use montages as part of their imaging. Listeners already know what the music is about, there is no need to remind them in your imaging unless you're using it to promote a station event. A lot of stations are using this as well for DJ show introductions. These should be kept under 30 seconds to keep the listeners tuned in.
Production Element: Any audio element such as music, sound effect, audio effect (reverb, echo, etc.) used in creating a final audio mix.
Promo: An announcement which promotes an upcoming event, promotes a specific element of the station, a show, or a DJ. Today is also a common term among webcasters to mean commercial.
Ramp: An instrumental beginning leading up to the vocals or the voice. A DJ will often talk during the ramp portion of a song.
Script: A book or pages of lines that a voice actor will say. Unlike Copy, a script is the correct term when speaking of narration jobs or film parts.
Slogan: The catch phrase for a radio station, product or service like Microsoft's - Where do you want to go today?
Slate: A device used to mark the beginning of a new segment/scene etc.. A bookmark for editing later. Some voice artists will use bell tones while others will use timer slates.
Soundbite: A snippet of audio usually culled from an interview and used in conjunction with a news story. Length may vary, but in general, soundbites are anywhere from :05 to :15 seconds. But, this is not a firm standard.
Spot: Another word for a commercial.
Stinger: A sound effect or musical effect that punctuates a punch line or emphasizes a thought. This is not a sweeper, it is a production element.
Stop Set: The place where commercials are played during a typical broadcast hour.
Sweeper: Usually a recorded element (dry voice or voice over music or sound effects) that bridges two songs together. It's purpose is to create a transition from commercials back to music. A sweeper is unlike a bumper in that the music and style may be in direct contrast to the elements which come before and after. Common length is 20 seconds. Any longer and it's referred to as a promo
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Audio demos and Samples ...
... listen to our most recent work we have done for clients. Its about a six minute montage of with a variety of dj drops, radio imaging, mixtape intros, commercials and more. wanna listen, click here.
Most Common Questions:
a) Turn-Around - you have two options, Normal Delivery 24-96 business hours or we offer Same Day Service Turn Around seven
day a week, you will be GUARANTEED to have your audio by 11pm Eastern tonight.
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You dont know what to say? Check out our DJ and Radio Station "You make Special Discount Packages ...
Choose from over 250 drops - MIX and MATCH them anyway you want to create your own Special Package Discount. The more you buy the more you save, click here to listen to the drops
1) Special Package A - Choose ANY 4 of our premade DJ, Radio and Mixtape Drops, all mixed with effects and voice effects PLUS we make it custom by adding your A NAME OF YOUR CHOICE: 4 DROPS with FREE Same Day Turn Around, 7 day a week, for $20.00 (thats less than $5.00 per drop) and you will have them back in couple short hours. click here to listen to the drops
2) Special Package B - Choose ANY 6 of our premade DJ, Radio and Mixtape Drops, all mixed with effects and voice effects PLUS we make it custom by adding your A NAME OF YOUR CHOICE: 6 DROPS with FREE Same Day Turn Around, 7 day a week, for $25.00 (thats less than $4.00 per drop) and you will have them back in couple short hours. click here to listen to the drops
3) Special Package C - Choose ANY 10 of our premade DJ, Radio and Mixtape Drops, all mixed with effects and voice effects PLUS we make it custom by adding your A NAME OF YOUR CHOICE: 10 DROPS with FREE Same Day Turn Around, 7 day a week, for $35.00 (thats less than $3.00 per drop) and you will have them back in couple short hours. click here to listen to the drops
3)Special Package D - Choose ANY 15 of our premade DJ, Radio and Mixtape Drops, all mixed with effects and voice effects PLUS we make it custom by adding your A NAME OF YOUR CHOICE: 15 DROPS with FREE Same Day Turn Around, 7 day a week, for $45.00 (thats less than $2.00 per drop) and you will have them back in couple short hours. click here to listen to the drops
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We Can Help You |
Concert Spot Voiceover
Car Commercial Spot Voice Over
Corporate Voiceover Production
College and Low Power Radio
Post Audio Production
Cable TV voiceovers
Satellite Radio, dj mixing
Voicemail Greeting
Male VO Commercial
Podcast Drop
Video Narration
Phone Greeting, mixtapes
Slideshow Recording
Voice jingle
Classic Rock, webstream
CHR, Top 40, Pop
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Online Radio DJ drops
Internet Radio Station Voice Drops
Film Movie Trailer voiceover
Club Spots and Commercial Ad
English Voiceover Talent
Multi Media Voice Talent
Commercial voice over Ad, PSA
Commercial AM FM Radio Station
Adverts and Jingles
Web Intro, liner, bumper, indent, id
Company Phone Greeting
Presentation
Station ID, drop, jingle, sweeper,
Spot, pubic service announcements,
Religious, Christian
Country, Blues, voice actor
Xmas sounds
Classical, Community Radio
Metal, Radio Show Intro
Web radio drops and imaging
Corporate Presentation
Club dj drops, intro's, voice dropins |
Cell Phone Voice Ringtones
Gaming voice overs
Voicemail Recording
Female VO Commercial
Radio Imaging, Sweepers, Promos
Message System
DJ Drops, Intros
Mix Tape Intros and Drops
Shout cast, web stream, live365
Web Promo, voice talent
Slideshow Recording
Training Manual,
Event Video
News, Sports, Talk
Dance, AC, MIXTAPE DJ
Reggae, Soco,
Hip Hop, R & B
Jazz, Adult Contemporary
Jingle Voiceover, dj drop
Advertising voiceover
Halloween Sounds and Drops
Mixtape shouts, drops and intros
Celebrity Artist Drops
Christmas Voices
Mobile djs, deejays, disc jockeys
Mix Cds drop ins
dj mixing drops
Shoutcast, live 365
Alternative, Oldies
dj mix
DJ Show Intros
Name Drops
dj drop
custom DJ DROPS |
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